Adult web site uses my name
I used to own the domain name e2easy.com. But I lost it years ago, and it got snapped up by one of those parasitic companies that stockpiles promising domain names to sell on at a premium.
Well, It appears now that someone else is using it. An “Adult” dating site. Don’t bother looking it up – suffice to say that the “e2easy” branding has become somewhat sullied – and I’m going to have to change it.
So what should I call myself now? How should I rename my applications? Perhaps I can keep “e2″ suffix to my applications, or the “e:” logo.
Any ideas for a name and branding?
(The most awkward change will be changing the name and URL of this blog.)
I still have an Australian company, under the same name, that I set up years ago. At the time, I was optimistic about the commercial potential for consumer-oriented RIAs. Air applications like e2publish. But I never did find a way of monetizing this kind of thing. I failed to attract any development funding. So I tinker with my application ideas in my spare time – and I’m in the process of shutting down my e2easy company anyway. Does anyone want to buy it? One careful owner – never left the garage. :)
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I have no moral objection to the adult entertainment industry. At first, I was irritated that the name was more appropriate to my objectives than theirs. “e2easy” with connotations of Australian “Too easy mate!” (although I’m British – I just lived in Australia when I set this up). “e”-electronic, internet-related information sharing hi-tech “e”xperiences, and easy-to-use consumer-oriented intuitive interfaces.
What has an adult hook-up site got to do with “e2easy”? … The answer is that what they do is so more “easy” than what I’ve been attempting to do over the last ten years. I should have just stuck some pictures of breasts up on a website, then sat back and counted the money.
Instead, I got excited about the pioneering new world of RIAs. I struggled with sophisticated algorithms and applications, pushing the limits of what the Flash platform could do. I had frustratingly ambitious ideas, into which I invested my own time and money. Admittedly, I make a decent (day-job) living prostituting my talents as a Flex expert. But having tried to plug-away at much more technologically challenging projects in my spare time – perhaps there is simply no market for what I’m trying to do?
e2publish will allow enthusiasts of all kind to collaborate on creating their own e-magazines. But maybe this activity is too niche to be worthwhile. Perhaps Richard Alston (prior Australian minister for technology) was right when he said that the internet was just for porn. A lot of people branded him a luddite. But perhaps he was just pragmatic. Not an idealist, and idiotic visionary, like me.
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