Adult web site uses my name

I used to own the domain name e2easy.com.  But I lost it years ago, and it got snapped up by one of those parasitic companies that stockpiles promising domain names to sell on at a premium.

Well, It appears now that someone else is using it.  An “Adult” dating site.  Don’t bother looking it up – suffice to say that the “e2easy” branding has become somewhat sullied – and I’m going to have to change it.

So what should I call myself now?  How should I rename my applications?  Perhaps I can keep “e2″ suffix to my applications, or the “e:” logo.

Any ideas for a name and branding?

(The most awkward change will be changing the name and URL of this blog.)

I still have an Australian company, under the same name, that I set up years ago.  At the time, I was optimistic about the commercial potential for consumer-oriented RIAs.  Air applications like e2publish.  But I never did find a way of monetizing this kind of thing.  I failed to attract any development funding.  So I tinker with my application ideas in my spare time – and I’m in the process of shutting down my e2easy company anyway.  Does anyone want to buy it?  One careful owner – never left the garage.

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Postscript….

I have no moral objection to the adult entertainment industry.  At first, I was irritated that the name was more appropriate to my objectives than theirs.  ”e2easy” with connotations of Australian “Too easy mate!” (although I’m British – I just lived in Australia when I set this up). “e”-electronic, internet-related information sharing hi-tech “e”xperiences, and easy-to-use consumer-oriented intuitive interfaces.

What has an adult hook-up site got to do with “e2easy”?  …  The answer is that what they do is so more “easy” than what I’ve been attempting to do over the last ten years.  I should have just stuck some pictures of breasts up on a website, then sat back and counted the money.

Instead, I got excited about the pioneering new world of RIAs.  I struggled with sophisticated algorithms and applications, pushing the limits of what the Flash platform could do.  I had frustratingly ambitious ideas, into which I invested my own time and money.  Admittedly, I make a decent (day-job) living prostituting my talents as a Flex expert.  But having tried to plug-away at much more technologically challenging projects in my spare time – perhaps there is simply no market for what I’m trying to do?

e2publish will allow enthusiasts of all kind to collaborate on creating their own e-magazines.  But maybe this activity is too niche to be worthwhile.  Perhaps Richard Alston (prior Australian minister for technology) was right when he said that the internet was just for porn.  A lot of people branded him a luddite.  But perhaps he was just pragmatic.  Not an idealist, and idiotic visionary, like me.